Otel Academy · Episode 01

How to create an AI strategy for hotels

Every person in the room uses AI. No one has a strategy for 2027. Paul Ryan and Floor Bleeker on where a hotel should start.

Watch the full conversation with Paul and Floor.

About this episode

Two weeks before this recording, Paul asked a room of fifty general managers who was using AI. Every hand went up. Who had an AI strategy? One. Who would have one going into 2027? None. The answers around the room were all the same. “We don’t know where to start.”

That’s the question. Floor ran technology for Accor, Mövenpick and Jumeirah, and now advises and invests in the companies changing how hotels are run.

They get to the practical version: why a strategy for its own sake is the wrong first move, what the big brands are about to lose and independents stand to gain, where the hours and the money in a hotel actually go, and one thing to start this month with the team you have.

In this episode

  • 50 GMs. One AI strategy.
  • Distribution and revenue management get disrupted.
  • AI isn't a strategy. It's tactics.
  • I tried the big brands' ChatGPT apps.
  • AI won't be 100% accurate on day one.
  • Your brand isn't trying to make you efficient.
  • The best time in history to be independent.
  • Three costs AI can take out of a hotel.
  • Hotels spend 1% on tech. Banks spend 15%.
  • Your night audit is half a salary.
  • Who owns your hotel's data?
  • Don't put someone in charge of AI.
  • One thing to start. One thing to stop.

About the speakers

Paul Ryan

CEO and co-founder, Otel AI

Paul is the CEO and co-founder of Otel AI, the operating advantage for hotels: every system a hotel runs, in one view you can trust, with the work done on top. He puts the same questions to every room of hoteliers he speaks to, and the answers are the reason this episode exists.

Floor Bleeker

Former Group CTO, Accor, Mövenpick and Jumeirah

Floor Bleeker is a global technology executive, board advisor, and investor with more than 25 years of experience leading large-scale digital transformation and AI adoption across hospitality, travel, retail, education, and technology. He was formerly Group CTO of Accor, having held CIO and CTO positions at Mövenpick and Jumeirah prior to that. Today, Floor works with CEOs, boards, investors, and leadership teams on technology strategy, AI, digital transformation, and commercial growth through his advisory firm, In2 Consulting, which was founded by his wife, Anne, in 2010. Floor has joined Otel AI as strategic advisor.