Customer Story

The Alex — O'Callaghan Collection

At a glance

The Alex is a 103-room lifestyle hotel in Dublin city centre. The revenue team had the skills, the systems, and the experience — but not enough hours in the day. Reviewing every future date, cross-checking the comp set, deciding where IDeaS was leaving money on the table: it was taking an hour a day at minimum. Pricing decisions were being made on a fraction of the dates the team knew they should be reviewing.

The co-worker they never had time to hire

In December 2025, The Alex's revenue team got an AI co-worker. Think of it as the data analyst they always needed but could never justify: someone who connects the PMS, competitive set, and events calendar, analyses every future date overnight, and has the work ready before the first cup of coffee.

One Flow runs every morning — reviewing the full forward calendar, flagging dates where the hotel is underpriced versus the comp set, and surfacing where pickup has accelerated. The revenue manager reviews the recommendations, makes targeted floor and ceiling adjustments in IDeaS, and moves on. Hand it off. Get it back done.

The results

Since going live, the team has averaged approximately 120 manual rate adjustments per month — floor and ceiling changes informed by what the Flow surfaces each morning. These aren't random changes. They're targeting mid-week dates that previously went undertouched, positioning rates further in advance, and responding to shifts in pickup pace the team simply didn't have time to spot before.

The biggest ADR gains came on Wednesdays (+10.5%) and Thursdays (+9.3%) — mid-week dates that typically go overlooked. That only happens when someone is reviewing every date, every day.

Winning against the compset

A RevPAR Index of 110.4 across Jan–Feb means The Alex earned 10% more RevPAR than the competitive set average — up from 106.0 in the same period the year before. Same market, same events, different outcome.

February's entire revenue gain came from ADR (+12.3%), not volume. The team held and increased rates with confidence on dates the co-worker flagged as underpriced. Rate discipline, not discounting.